By Christine Anderssen

 If you are serious about your website performing well on search engines, I'm sure you are familiar with the basic search engine optimization guidelines: search engine friendly URL's, adding new content to your website, keyword rich content and of course inbound or incoming links.

In this article we take a look at blogging and how it can increase the number of inbound links to your site which in turn would increase your site's importance in the eyes of Google and thereby increasing your sites performance in them. Blogging is becoming a popular mechanism to both promote your website overall on the internet as well as build links back to your site. There are more and more websites devoted to blogging where individuals can post blog posts of interest.
The blogging network is quickly becoming one of the most powerful information portals on the World Wide Web. The authors of the blogs are usually experts in their field, therefore the information found on blogs is accurate and very informative. By following some of the advice shared by bloggers, you can end up learning a lot about the industry you are in!
How should you blog? Follow these guidelines to make sure that you get most out of the blogging process.
Firstly, keep in mind that blogs are read by people looking for information on a specific subject. Do not write about topics that you have no knowledge of, as this will definitely do more harm than good!
Make sure that your post is of a high standard where language is concerned. Use proper punctuation and grammar.
It is also important to use your primary keyword often in your blogs. Do not underestimate the power of the title of your blog. This is firstly a short summary of the content of your post, and visitors to the blog are more likely to read blogs relevant to information they are specifically looking for.
It is also important to use your keywords in the body of the post but do not stuff the post with keywords since this will make the the post unreadable.
Blogs are linked to your site and other blogs through keyword rich anchor text. Therefore make sure that you use your keywords in the anchor text of the blogs in as many places as you can, however, you should not overdo this either since you can also not stuff your blog post with links. You should keep the links to your site to below three links in the body of your blog post, depending on the rules of the blog that you are posting on.
To summarize - create back links to your website on as many blogs as possible. You can achieve this by submitting your blog to blog search engines and blog communities. Blogging is on ongoing activity, you need to be actively involved in the blogging community in order to achieve the best results. Remember that most of the active bloggers have the same goal in mind, and that is looking for links back to their websites. So if you find an interesting article that you want to publish on your blogging site or on your website, be sure not to change any of the content or the links.

Christine Anderssen is the owner of Tailormade4you, a company that specialises in SEO, Internet Marketing, Web design and Hosting.